The On-Point Group believes that the rapidly emerging demand economy will force epic changes on supply chains and that a company's very survival depends upon a successful transition.

Today's supply chain is typically aligned not with customer value, but with production capabilities. What is needed is an entirely new, customer-centric operating approach, not just optimizing cost, but focused on value. Companies must restate their customer value propositions in supply-execution terms and realign organizational resources around providing customer value.

The On-Point Group believes that strong financial performance derives from delivering such value.