Strategy starts with Market Segmentation
On Value - not just demographics and psychographics
Research identifies the customer's value drivers.
Value Spaces then defined, give supply chain managers metrics and marching orders required.
For Additional Information:
Business Simulation Workshop in Demand Management at DC Expo in May 22, Chicago
Interactive Case Study on Becoming Demand Driven at DBM Conference in Orlando
Business Simulation Workshop in Demand Management at DBM Conference in Orlando
